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Morning Studio editors

[Sponsored article]
Over the centuries, many have tried to find ways to express the complexity, subtlety and exceptional quality of fine malt whiskies. Now, one of the most successful evocations has come through the art of acclaimed American photographer Erik Madigan Heck.
Heck portrays the tasting notes of the Double Cask collection from The Macallan through his painterly lens, using props, texture and colour in a striking and contemporary fashion.
His still-life shots of the Double Cask are inspired by the Flemish painters of the 17th century, celebrated for their vivid, expressive portraits that show the true nature of their subjects. The Flemish school included luminaries such as Peter Paul Rubens and Anthony van Dyck.
Heck’s artworks for the project were on display in Hong Kong last month at Tai Kwun, the restored heritage building in Central, at a special signature tasting event to mark The Macallan Double Cask Collection. The event was led by The Macallan’s brand ambassador for Hong Kong, Stephane Levan, who guided guests through the collaboration with Heck. Guests also delved into mini cask-making activities to discover some of the finer details of the distillery’s traditional craftsmanship. They were also able to sample The Macallan’s interpretation of classic cocktails, including the Old Fashioned and The Sour, crafted from the Double Cask — with guests practising their own mixologist skills to make them.

So how did The Macallan’s Double Cask collection come to be portrayed in such a way?
The answer lies two centuries ago, in 1824, when The Macallan was first distilled by Alexander Reid on a plateau above the River Spey in northeast Scotland.
From the very beginning, an obsession with quality has been the hallmark of The Macallan, crafted in a distillery set within an extensive estate. A single-malt whisky of exceptional character and complexity of flavour, each expression of The Macallan is a multi-layered experience for the senses.
The makers of The Macallan select only the finest spirit “cut”, which is aged in sherry-seasoned American and European oak casks from Jerez de la Frontera, Spain. The casks are an essential ingredient contributing to the distinctive aromas and complex flavours of the spirit.

Translating this sensory masterpiece into a visual form and capturing the signature taste and flavour notes of each whisky variant within the Double Cask collection proved to be particularly challenging for Heck.
With an eye for colour, texture and light, combined with his interpretive style, he proved to be the perfect match to celebrate the collection. The photographer crafted his own masterpiece by interpreting the collection in a series of still-life photographs inspired by classic Flemish portraiture.
Heck, born in Minnesota in 1983, is an internationally renowned artist whose work in photography, painting and film explores the relationships between painting, classical portraiture and fashion. He has won multiple accolades, including the International Centre of Photography’s Infinity Award, a Forbes 30 Under 30 award, and the Art Director’s Club Gold Medal for his Old Masters Portfolio published by The New York Times.
He is also a regular contributor to publications including The New York Times Magazine, Time and Vanity Fair, among others, and has had numerous exhibitions around the world.

The remarkable résumé helps to explain his elegant work, for which he works with natural light, camera effects and digital post-production techniques to produce evocative images that are both timeless and modern.
Describing himself as “a painter who utilises the medium of photography”, Heck’s interpretation of The Macallan Double Cask Collection has produced a collection of photographs that reflect the complexity of natural landscapes and still-life compositions that bring the flavour notes of each whisky to life through colour.
The photographer travelled to The Macallan Estate in Scotland and immersed himself in the landscape to capture the inherent beauty of nature and its role in stimulating the senses.

Each of the three pictorial works capture a different element of the whisky-making process. The signature notes, aroma and colour of each whisky variant in the Double Cask collection are represented by a natural pond set within woodland, as seen in the photograph, The Macallan Estate; the blue and red hues depicted in his Wood photograph reflect the American and European oak barrels as seen through Heck’s lens; while the rich red plumes of smoke rising from a barley field in A Sensorial Journey are the photographer’s interpretation of the fruity, full-bodied flavour of The Macallan Double Cask.
“Whether it’s music or whisky or painting or photography, any sort of art form that we create as humans, the base note is always nature,” says Heck.




Acclaimed photographer Erik Madigan Heck captures the sensorial complexity of The Macallan Double Cask Collection

Whisky still-life collaboration

The Macallan

Guests at The Macallan Double Cask Signature Taste Campaign experience Erik Madigan Heck’s visual reinterpretation of the single-malt whisky. Photo: The Macallan

A mixologist makes a Macallan signature cocktail at a tasting event for the Double Cask Collection. Photo: The Macallan 

Guests took part in the making of mini casks at the tasting event at Tai Kwun, learning one side of the traditional craftsmanship behind The Macallan. Photo: The Macallan

Erik Madigan Heck’s portraits of the whisky collection reflect its inherent complexity of flavours. Photo: Erik Madigan Heck

The Macallan collaborated with photographer Erik Madigan Heck to create 17th century art-inspired images for the whisky collection. Photo: Erik Madigan Heck

Lifestyle

Food & Drink

The photographer has created three images for the brand’s latest single-malt Scotch whisky collection
17th century Flemish paintings inspired his creations, which portray the complex richness of the spirit


The photographer was inspired by 17th century Flemish paintings for the images he created for the brand’s latest single-malt Scotch whisky collection, which portray the complex richness of the spirit.


Morning Studio

Acclaimed photographer Erik Madigan Heck captures the sensorial complexity of The Macallan Double Cask Collection

The photographer has created three images for the brand’s latest single-malt Scotch whisky collection 17th century Flemish paintings inspired his creations, which portray the complex richness of the spirit

The photographer has created three images for the brand’s latest single-malt Scotch whisky collection

17th century Flemish paintings inspired his creations, which portray the complex richness of the spirit