Featuring the King Cobra, a universal symbol of power, this limited-edition creation is available in red or grey gold. The grey diamond-set model features 309 gems on the case, buckle and dial - including on the snake's mouth and eyes.

Celebrating the union of Officine Panerai and the world of classic sailing, this chronograph features a regatta countdown function created for yacht-racing starts. It 47mm case is made of brushed titanium with an open back.

The first watch that doesn't require adjusting throughout its lifetime, this concept piece from Cartier uses breakthrough materials (carbon crystal and Zérodur) and technologies to protect the regulating components and keep them impervious to thermal variations and magnetic fields.

Inspired by an ultrathin pocketwatch launched by the brand in 1907, this new model has a knife-shaped case that’s only 4.05mm thick.

Perfectly timed for the Year of the Snake, the latest Serpenti model features two coils in white gold with diamonds, agate and a mother-of-pearl dial. Another version comes in pink gold with onyx waves and a black sapphire dial.

Fashioned out of ceramic and black zirconium oxide ceramic, Omega's "Dark Side of the Moon" is inspired by the watch used on six lunar missions.

This grand complication model features a patent-pending mechanism, activated by a pushbutton on the crown, that pivots to reveal a 240-degree view of the handcrafted dial.