Chinese ‘smelly’ snail noodles go slow and steady to win popularity race across Asia

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Once obscure to anyone outside China’s southern Liuzhou city, pungent noodles known as luosifen exploded in popularity among young Chinese diners during the Covid-19 pandemic. Served in a broth made with river snails, the noodles have a strong flavour that often draws comparisons to another local favourite dish, durian fruit. Luosifen is now even starting to attract fans in nearby countries.