China’s live-streaming industry heats up as millions of would-be hosts vie to break into the field

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Just a few months into her career as a live-stream host, Zhang Jinyu has already been working with high-end luxury brands. Before that, the master's degree holder in fashion management was a model and blogger. In China, there are millions of young people like Zhang. And as more highly educated and experienced talent join the field, the competition is expected to grow more fierce, with specialisation becoming a new trend.