Chinese create ‘wealthy’ online personas with ‘luxury’ photos that may come with legal risks

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An online industry has emerged in China that helps people create “wealthy” personal profiles on social media platforms. For as little as one yuan (US$0.15), customers can buy staged photos and videos that depict a life of luxury – from first-class travel and gourmet meals, to playing golf or skiing. While some customers say projecting this type of online persona can help boost their business profile and increase their chances of romance, lawyers warn of the legal risks involved.