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This Week in Asia

Australia Post apologises after ‘Indian photos’ gaffe sparks backlash

  • The notice, which read ‘we unfortunately can not take Indian photos’, outside a post office in Adelaide, went viral on social media
  • The notice meant to convey that technical issues kept the post office from taking photos that met requirements of Indian passport authorities

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The sign outside a post office in Adelaide, Australia. Photo: Instagram
SCMP’s Asia desk

Australia Post has admitted a “well-intentioned” sign displayed at a store in Adelaide telling customers the facility was unable to take photos for Indian passports had been badly implemented and apologised for the gaffe.

The notice, which read “we unfortunately can not take Indian photos”, outside a post office in the South Australian city’s central business district, was removed last month after officials came to know about it.

The sign, however, went viral on social media and sparked a backlash.

Australia Post’s chief executive Paul Graham said the aim was to tell people the post office was experiencing “technical issues” and could not meet the requirements of Indian passport authorities. He acknowledged it was poorly worded.
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“It was a very regrettable situation. While well-intentioned, it was poorly executed,” national broadcaster ABC quoted Graham as telling a Senate hearing on Tuesday. “The goal was to advise that we had some technical difficulties in relations to photographs being taken, particularly for the Indian consulate.”

“Uh oh, better add that to the apology list and rightly so! That’s atrocious,” wrote a user on Instagram.

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Others were convinced with Graham’s explanation, saying “a bit of context would have been good and it’s just a very poorly worded sign, please chill out”.

Australia Post has reached out to staff across the department to advise them about language and the postage of signs. Photo: Facebook
Australia Post has reached out to staff across the department to advise them about language and the postage of signs. Photo: Facebook
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