In the party-style Colour Run participants end up covered head-to-toe in brightly coloured powder. Photo: EPA

From Tough Mudders to Colour Runs: how Asian brands are gaining ground on competitors

Explosion of interest in alternative running events across the region gives companies a chance to reach more specific markets than traditional races

Topic |   This Week in Asia

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In the party-style Colour Run participants end up covered head-to-toe in brightly coloured powder. Photo: EPA
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