Why everyone wants a piece of the K-beauty pie

By Crystal Tai
  • The beauty trend isn’t just a US$13b business, it’s a major cultural force throughout Asia and the world
  • But the industry’s success has seen a rise in conversations about the origins of beauty standards, as well as a proliferation of counterfeits
  • Many China-made fakes are being sold in South Korea, only to be bought by Chinese tourists looking to avoid

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