Miniso has often been accused of copying several Japanese brands. Photo: ShutterstockMiniso has often been accused of copying several Japanese brands. Photo: Shutterstock
Miniso has often been accused of copying several Japanese brands. Photo: Shutterstock

Miniso far, Mumuso good: how China’s ‘cultural copycats’ took over the world

  • Asia’s discount retailers are aping Japanese or Korean culture, but it turns out most of their products – and their operations – are from China.
  • Is this necessarily a bad thing, when customers can’t get enough?

Topic |   Retailing
Miniso has often been accused of copying several Japanese brands. Photo: ShutterstockMiniso has often been accused of copying several Japanese brands. Photo: Shutterstock
Miniso has often been accused of copying several Japanese brands. Photo: Shutterstock
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