K-beauty has become a sensation across Asia and beyond. Photo: Alamy

From L’Oreal to Chinese copycats, here’s why everyone wants a piece of the K-beauty pie

  • The beauty trend isn’t just a US$13b business, it’s a major cultural force throughout Asia and the world
  • But the industry’s success has seen a rise in conversations about the origins of beauty standards, as well as a proliferation of counterfeits
Topic |   South Korea

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K-beauty has become a sensation across Asia and beyond. Photo: Alamy
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