Chinese consumers are getting over their fascination with K-beauty as movements such as hanfu – which champions the rise of traditional fashion and beauty trends – are on the rise. Photo: Bilibili

K-beauty: is China falling out of love with Korean cosmetics?

  • Home-grown brands and those from Japan are growing ever more popular with mainland consumers, while K-beauty exports are slowing
  • South Korean cosmetics are also seeing an overall drop in sales, as Chinese consumers ditch the one-size-fits-all aesthetic to embrace individual looks
Topic |   South Korea

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Chinese consumers are getting over their fascination with K-beauty as movements such as hanfu – which champions the rise of traditional fashion and beauty trends – are on the rise. Photo: Bilibili
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