The surge in gold prices has had a noticeable effect on Indian consumer demand, which has since gone into free fall. Photo: AFP

India is crazy about gold. But can the love last as prices skyrocket?

  • There has been a downturn in demand in the world’s No 2 market for gold amid a slowing economy and a cost spike of almost 25 per cent this year
  • The yellow metal is a fixture at weddings and festive occasions, and has long been a safe and profitable investment option for millions of rural Indians
Topic |   India

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The surge in gold prices has had a noticeable effect on Indian consumer demand, which has since gone into free fall. Photo: AFP
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