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South Korea
This Week in AsiaEconomics

In South Korea, ride-hailing apps face off against powerful taxi unions and transport laws

  • National Assembly revises law that had allowed Tada to operate, leading to company’s shutdown
  • Koreans now face limited private transport options, with taxi unions growing in influence as elections approach

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A driver walks past vehicles of ride-hailing service operator Tada at its garage in Seoul on February 17. Photo: Reuters
David D. Lee

South Korean ride-hailing app Tada thought its worries were over in February, when a Seoul court ruled that it could operate legally. But it has now ceased operations after the Korean National Assembly, the country’s parliament, on March 6 went against the ruling by passing a bill to limit its service.

The legal troubles of car-sharing app operator SoCar, which owns Tada, started in October 2019 when its chief executive Lee Jae-woong was indicted on charges of running a transport business without a proper licence.
In South Korea, the transport law restricts rented vehicles from offering rides for profit. Tada, which provides a driver and an 11-seat Kia Carnival to drivers, had relied on an exception in the law that allowed rented vehicles with 11 to 15 seats to offer ride-hailing services.
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The Assembly on March 6 revised the legislation to restrict such services to tour purposes only. After the so-called Tada restriction law was passed, the service announced that it was going out of business, adding that its 1.7 million users would be disappointed.

Uber discontinued operations in South Korea in 2015, before returning to the country last year on a limited basis. Photo: AFP
Uber discontinued operations in South Korea in 2015, before returning to the country last year on a limited basis. Photo: AFP
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Seoul’s start-up companies have criticised the Assembly for protecting the taxi industry instead of supporting innovation before next year’s general election.

“Whenever it seems that the government is on the cusp of changing the transport law, it falls under pressure and doesn’t go through with its commitment,” said Yu Jeong-whon, a professor of transport systems engineering at Ajou University.

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