ENP Coffee, a Thai coffee brand, streams a virtual tour of tourist hotspot Elephant Nature Park on Lazada Thailand. Photo: Lazada

How coronavirus helped Shopee and Lazada bring China’s live-stream shopping craze to Southeast Asia

  • A surge in popularity for firms like Shopee and Lazada raises hope that live-streaming in Southeast Asia will copy its multibillion-dollar success in China
  • Audiences held captive by Covid-19 have boosted its popularity, but it is also a favourite with brands which see it as a way of connecting with customers
Topic |   E-commerce
ENP Coffee, a Thai coffee brand, streams a virtual tour of tourist hotspot Elephant Nature Park on Lazada Thailand. Photo: Lazada
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