People cross a street in Singapore’s shopping district of Orchard Road. Photo: Reuters People cross a street in Singapore’s shopping district of Orchard Road. Photo: Reuters
People cross a street in Singapore’s shopping district of Orchard Road. Photo: Reuters

Online to Orchard Road: why some Singapore e-retailers are opening physical shops amid the coronavirus pandemic

  • While Covid-19 has taken a toll on the island nation’s retail sector, it has also created opportunities for brands to expand their offline presence
  • A combination of cheaper rents and the ‘tactile, communal’ draw of physical spaces has seen newer, nimbler firms succeed even as some older companies falter

Topic |   Coronavirus pandemic
People cross a street in Singapore’s shopping district of Orchard Road. Photo: Reuters People cross a street in Singapore’s shopping district of Orchard Road. Photo: Reuters
People cross a street in Singapore’s shopping district of Orchard Road. Photo: Reuters
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