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Thailand
This Week in AsiaEconomics

Thai-Chinese family’s rise from shophouse to conglomerate is a slice of Bangkok history

  • The Chirathivat family, owners of Central Group, trace their roots from Hainan Island to Charoen Krung shophouse and beyond
  • A newly converted space that opened in October pays homage to their roots, offering a glimpse of Bangkok’s past

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The Central Trading Company store in 1950 was filled with American magazines, ready-made clothes and cosmetics. Photo: Central Group
Vincent Vichit-Vadakan
In the 1920s, a young Cheng Ni-tiang made several trips from his native Hainan Island to what was then Siam, eventually bringing his family – including firstborn son Hok Seng – to settle in the kingdom.

In 1927, he opened a sundries shop in suburban Thonburi, located across the Chao Phraya River from both the historic city centre and bustling Yaowarat – Bangkok’s Chinatown. But it wasn’t until 1947 that the family business, under the impetus of the grown-up son, became the Central Trading Company.

Tiang, as the patriarch was known, and his son opened their first Central shop in Si Phraya off Charoen Krung Road, the capital’s oldest paved thoroughfare. Tourists and locals alike came for their unique offerings of American and European books and magazines, and later for novel products like overseas fashions and cosmetics.

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The Central Trading Company leadership in 1947, with Cheng Ni-tiang fourth right with some of his sons. Photo: Central Group
The Central Trading Company leadership in 1947, with Cheng Ni-tiang fourth right with some of his sons. Photo: Central Group
In those days, Thai law required that immigrants adopt Thai names. Like subsequent legislation that required schools to teach in Thai and laws that nationalised rice production and other Chinese-owned industries, the obligatory name change reflected both growing Thai nationalism and the anti-immigrant sentiment of the time, laced with a mistrust of revolutionaries from post-imperial China.
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And so to abide by the law, the Cheng family abandoned its Chinese surname in favour of a Thai one: Chirathivat. Hok, the eldest son – out of 26 children by Cheng’s three wives – became Samrit Chirathivat.

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