Shoppers leave a Sheng Siong supermarket at Canberra estate in Singapore. Most of the company’s 64 stores are found in public housing blocks with a high concentration of flats. Photo: Shutterstock
How Singapore supermarket chain Sheng Siong’s local focus during coronavirus pandemic lifted its fortunes
- Singapore’s third-biggest supermarket chain made headlines by giving staff massive bonuses as revenues soared during the Covid-19 pandemic
- But its mass-market strategy means it is seen as a budget supermarket with lower quality products than competitors Cold Storage and NTUC Fairprice
Shoppers leave a Sheng Siong supermarket at Canberra estate in Singapore. Most of the company’s 64 stores are found in public housing blocks with a high concentration of flats. Photo: Shutterstock