Shoppers leave a Sheng Siong supermarket at Canberra estate in Singapore. Most of the company’s 64 stores are found in public housing blocks with a high concentration of flats. Photo: Shutterstock
Shoppers leave a Sheng Siong supermarket at Canberra estate in Singapore. Most of the company’s 64 stores are found in public housing blocks with a high concentration of flats. Photo: Shutterstock
Singapore

How Singapore supermarket chain Sheng Siong’s local focus during coronavirus pandemic lifted its fortunes

  • Singapore’s third-biggest supermarket chain made headlines by giving staff massive bonuses as revenues soared during the Covid-19 pandemic
  • But its mass-market strategy means it is seen as a budget supermarket with lower quality products than competitors Cold Storage and NTUC Fairprice

Shoppers leave a Sheng Siong supermarket at Canberra estate in Singapore. Most of the company’s 64 stores are found in public housing blocks with a high concentration of flats. Photo: Shutterstock
Shoppers leave a Sheng Siong supermarket at Canberra estate in Singapore. Most of the company’s 64 stores are found in public housing blocks with a high concentration of flats. Photo: Shutterstock
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