Raya and the Last Dragon is based on Southeast Asian characters and culture. Image: Disney
Raya and the Last Dragon is based on Southeast Asian characters and culture. Image: Disney

Can Raya and the Last Dragon help Disney capture Southeast Asian streaming prize?

  • With a potential market of 650 million viewers, Southeast Asia is a key battleground for platforms from China, the West and the region itself
  • Will Disney’s first Southeast Asian princess give it an edge over Netflix, WeTV and iQIYI?

Raya and the Last Dragon is based on Southeast Asian characters and culture. Image: Disney
Raya and the Last Dragon is based on Southeast Asian characters and culture. Image: Disney
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