Members of the Japanese delegation to the International Olympic Committee celebrate in 2013 after Tokyo won its bid to host the 2020 Summer Olympic Games. Photo: AFP
Members of the Japanese delegation to the International Olympic Committee celebrate in 2013 after Tokyo won its bid to host the 2020 Summer Olympic Games. Photo: AFP

As Japan’s Olympics tourism boom turns bust, once-hopeful businesses count the cost

  • Tokyo’s target of 40 million foreign tourists in 2020 went by the wayside as the pandemic upended international travel and caused the Games to be delayed
  • Some tourism-reliant businesses remain optimistic, but others that invested heavily on the promise of an Olympics-inspired boom are now struggling

Members of the Japanese delegation to the International Olympic Committee celebrate in 2013 after Tokyo won its bid to host the 2020 Summer Olympic Games. Photo: AFP
Members of the Japanese delegation to the International Olympic Committee celebrate in 2013 after Tokyo won its bid to host the 2020 Summer Olympic Games. Photo: AFP
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