A Jollibee worker serves a meal at an outlet in Pasig City. Photo: SCMP/Jansen Romero
Has the Filipino diaspora fuelled Jollibee’s international growth?
- Started by a Filipino-Chinese entrepreneur in 1978, fast food restaurant Jollibee can today be found in 34 territories
- Its recipe for growth has included foreign brand acquisitions and homesick overseas Filipinos longing for a taste of national pride and Chickenjoy
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A Jollibee worker serves a meal at an outlet in Pasig City. Photo: SCMP/Jansen Romero