A Jollibee worker serves a meal at an outlet in Pasig City. Photo: SCMP/Jansen Romero A Jollibee worker serves a meal at an outlet in Pasig City. Photo: SCMP/Jansen Romero
A Jollibee worker serves a meal at an outlet in Pasig City. Photo: SCMP/Jansen Romero
Filipino Food

Has the Filipino diaspora fuelled Jollibee’s international growth?

  • Started by a Filipino-Chinese entrepreneur in 1978, fast food restaurant Jollibee can today be found in 34 territories
  • Its recipe for growth has included foreign brand acquisitions and homesick overseas Filipinos longing for a taste of national pride and Chickenjoy

Topic |   Filipino Food
A Jollibee worker serves a meal at an outlet in Pasig City. Photo: SCMP/Jansen Romero A Jollibee worker serves a meal at an outlet in Pasig City. Photo: SCMP/Jansen Romero
A Jollibee worker serves a meal at an outlet in Pasig City. Photo: SCMP/Jansen Romero
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