Green Rebel is Indonesia’s biggest plant-based protein brand. Photo: Handout
Green Rebel is Indonesia’s biggest plant-based protein brand. Photo: Handout

Entrepreneurs seek a plant-based slice of Southeast Asia’s US$600 billion pie

  • A ‘shift in perceptions’ accelerated by the pandemic, has seen a growing awareness of the health benefits of a plant-based diet
  • Southeast Asia saw a 440 per cent increase in vegan and vegetarian plant-based product launches between 2016 and 2020

Green Rebel is Indonesia’s biggest plant-based protein brand. Photo: Handout
Green Rebel is Indonesia’s biggest plant-based protein brand. Photo: Handout
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