Falguni Nayar, managing director and CEO of Nykaa. Photo: AFP
Falguni Nayar, managing director and CEO of Nykaa. Photo: AFP
India

From Nykaa to Purplle, Sugar to Plum: India’s US$27 billion beauty industry is booming, driven by influencers, online shoppers

  • Falguni Nayar, who founded India’s leading cosmetics e-commerce company Nykaa in 2012, is now the country’s wealthiest self-made woman billionaire
  • Marketing analysts attribute the beauty boom to millions of new internet users, online influencers and the surge in popularity of e-commerce amid the pandemic

Topic |   India
Falguni Nayar, managing director and CEO of Nykaa. Photo: AFP
Falguni Nayar, managing director and CEO of Nykaa. Photo: AFP
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