From Nykaa to Purplle, Sugar to Plum: India’s US$27 billion beauty industry is booming, driven by influencers, online shoppers

• Falguni Nayar, who founded India’s leading cosmetics e-commerce company Nykaa in 2012, is now the country’s wealthiest self-made woman billionaire
• Marketing analysts attribute the beauty boom to millions of new internet users, online influencers and the surge in popularity of e-commerce amid the pandemic