The new Japanese owner of the UK-based Caterham Seven sports car says demand is soaring in Japan for the iconic vehicle. Photo: Caterham
The new Japanese owner of the UK-based Caterham Seven sports car says demand is soaring in Japan for the iconic vehicle. Photo: Caterham
Japan

Caterham rides wave of revival as Japan owner seeks to ‘turn around’ UK sports car brand

  • Dealership entrepreneur and former racing driver Kazuho Takahashi says he can easily sell 1,000 Caterhams a year in Japan alone, as demand is so high
  • Nation is world’s third-largest car market, after China, US; many buy a sports car when children leave, pandemic ‘revenge’ spending also at play

The new Japanese owner of the UK-based Caterham Seven sports car says demand is soaring in Japan for the iconic vehicle. Photo: Caterham
The new Japanese owner of the UK-based Caterham Seven sports car says demand is soaring in Japan for the iconic vehicle. Photo: Caterham
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