‘Silver lining’: Asian women profit from pandemic-fuelled rise of digital payments
- Online transactions that increased during the pandemic are driving transformation, with the support of the UN-backed ‘Better Than Cash Alliance’
- The digital-account ownership gender gap has narrowed for the first time since tracking began, the World Bank’s Global Financial Inclusion Index shows
Online transactions – not without their own difficulties – became her lifeline. “Everything was closed and our delivery man was often not able to reach doorsteps. We would drop orders to nearby locations,” she said.
Thankfully, such sales helped Lopa’s Dhaka-based store Mun Fashions to pull through. She had started the business as an online retailer in 2015 before opening a shop in 2017, but was forced to return to focusing on online amid the country’s Covid-19 lockdowns.
While business has picked up in recent months and customers are again flocking to her shop, around one-third of orders are still conducted online. People sometimes change their minds and buy three items instead of one, the 40-year-old said. “If they don’t have enough cash, they pay through apps like BKash.”
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“We have obviously had a big shift in the world with Covid-19 and what that has meant for digitisation. I think the silver lining is that it has accelerated this digital trend,” said Isvary Sivalingam, head of the scheme in Southeast Asia.
More than 80 members – including government representatives from the Philippines, Bangladesh and India, and companies such as Unilever – are involved in this transformation, committing to move from cash to digital for everything from paying workers to enabling merchants to accept digital payments.
Two-thirds of adults worldwide used online payments during the virus outbreak that forced social distancing, compared with little more than half a decade ago. For about 40 per cent of these shoppers, it was their first time buying online, the World Bank said.
As hundreds of millions gained access, the changes were most profound for developing nations, with the share of adults making or receiving digital payments growing from 35 per cent in 2014 to 57 per cent in 2021, according to the bank’s Global Financial Inclusion Index, or Global Findex, database.
Sivalingam is optimistic these digitisation trends are here to stay.
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Cash switch
Digital payments have helped many women to launch small businesses from the safety of their homes, often while holding down another job, leading to higher incomes.
For the first time since the Global Findex was launched in 2011, the global gender gap in digital account ownership for mobile money accounts fell to 6 per cent from 9 per cent in 2021, according to the index.
But the task remains far from complete. Around 1.4 billion people globally do not have access to digital finance platforms, including many who are among the hardest to reach such as rural women and those living in remote areas.
The challenge of exclusion is biggest for people living in remote rural places “and more needs to be done to address the risk of a digital divide”, Sivalingam said.
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The UN has outlined principles for responsible digital payments that address emerging risks like identity theft and fraud, and put a focus on inclusion, to serve as guidelines for implementation. The drive for sustainable development has infused new momentum.
India, Asia’s third-largest economy, has also progressed in leaps and bounds. Policy initiatives by the government to link national identity cards to bank accounts helped increase online banking to 77 per cent of the adult population in 2021, up from 36 per cent in 2011, according to the Global Findex.
Sustainability’s push
It’s not just governments who are ushering in the change, however. Companies also play their part.
Global retail brands such as H&M and Gap are digitising wage payments to workers at the factories they source goods from.
Many big firms “are expected to be more transparent in their supply chains as part of sustainability requirements. Digitising payments is a key approach that many companies [have]”, Sivalingam said.
This regularly spills over to also encompass far smaller businesses, including the tiny neighbourhood shops across Asia that are often run by women, she said.
Companies are also keen to strengthen supply chains by digitising payments in the grass-roots agricultural sector. Women often play a vital role on small farms, which account for about 70-80 per cent of farmlands in some developing countries, according to the Asian Development Bank.
But the Better Than Cash Alliance has its work cut out in remote areas where the use of cash is deeply ingrained, although the inconvenience and risks involved in using it are beginning to dawn on some.
The African nation of Ghana, one of the world’s largest producers of cocoa, was plagued by theft and violent attacks on paid-in-cash farmers until The World Cocoa Foundation – a member of the alliance – helped the government steer a course towards digital payments to help plug annual losses of around US$21.5 million.
Digital payments have been seen as the difference between make or break for some Ghana cocoa companies saddled with longer cash payment cycles in the highly competitive industry.
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The foundations there for a similar transformation for around a million farmers engaged in producing the chocolate-making ingredient is set to be ushered in over the coming months.
The digitisation of Indonesia’s cocoa payments will begin with a research programme, said the alliance’s Sivalingam. Only a higher-value proposition can convince farmers to switch from cash, she added.
