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Malaysia
This Week in AsiaEconomics

Malaysia’s EV sales ‘stagnate’ as high prices, inadequate charging points hinder adoption

  • Prime Minister Anwar Ibrahim wants 15 per cent of all vehicles on Malaysian roads to be EVs by 2030, but lack of cheaper models could hobble the target
  • Industry executives say subsidies, boosting charging infrastructure and rolling out more affordable versions key to nudge cost-sensitive buyers to make the switch

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Tesla launches its Model Y electric cars in Kuala Lumpur in 2023. Photo: Bloomberg
Joseph Sipalan
Demand for electric vehicles (EVs) in Malaysia is expected to stagnate over the next year or so, industry executives say, as the wealthy have already bought new cars but the majority struggle with high prices and persistent fears over limited battery charging points to make the switch worthwhile.

Malaysia’s car market saw a bumper 2023 with total sales surging nearly 11 per cent annually. EVs, however, accounted for just 10,159 units, barely more than 1 per cent of the nearly 800,000 new vehicles that hit the road last year, according to data from the Malaysian Automotive Association (MAA).

“Sales have hit stagnation,” said David Tiah, a senior engineer with Smart Malaysia, which was among dozens of car makers making a case for their EV offerings at the five-day Malaysia Autoshow 2024 which opens on Wednesday.

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“The main thing for consumers would be affordable EVs. A lot of people say they would buy an EV if it’s within 70,000 ringgit to 80,000 ringgit (US$14,941 to US$17,066). Anything over 100,000 ringgit is just too pricey for them.”

Prime Minister Anwar Ibrahim’s administration has set an ambitious goal of transitioning 15 per cent of all vehicles on Malaysian roads to EVs by 2030, part of a broader plan to lure marques including Tesla to set up production in the country.
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The costs of converting to an EV are a sticking point across the region.

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