Advertisement
India
This Week in AsiaEconomics

Price surge weighs on gold, silver sales in India’s Diwali market

With prices soaring amid US-China tensions, consumers have been looking to coins and bars as a safer form of investment, observers say

4-MIN READ4-MIN
Listen
People buy gold and silver ornaments at a jewellery shop in Bengaluru, India, on Monday. Photo: EPA
Biman Mukherji
Record-high gold and silver prices fuelled by US-China friction have dented demand for the precious metal in key consumer market India, in the lead-up to the peak buying period for the Diwali festival.

Gold was trading at US$4,197.5 per troy ounce on Wednesday afternoon, as a spike in US-China trade tensions fuelled investors’ demand for the asset, long seen as a safe-haven investment.

The silver market has been gripped by a lack of liquidity, sparking a worldwide hunt for the metal. Prices hit a record US$53.60 per troy ounce on Tuesday and declined slightly to US$52.43 on Wednesday.

Advertisement

India and China are two of the world’s largest gold and silver buyers. Indian consumers traditionally consider it auspicious to buy gold and silver during Dhanteras, the first day of Diwali that falls on Saturday this year, as well as Lakshmi Puja, the most important day of the festival that will be celebrated next Monday.

An Indian woman tries on gold ornaments at a jewellery shop in Bengaluru, India, on Monday. Photo: EPA
An Indian woman tries on gold ornaments at a jewellery shop in Bengaluru, India, on Monday. Photo: EPA

“Demand for buying jewellery has fallen by about 50 per cent this Diwali. People are also hesitating to buy because they think prices could fall,” said T. K. Chandran, managing director of Sree Kumaran Thangamaligai, which has a chain of gold and silver jewellery shops across south India.

Advertisement
Advertisement
Select Voice
Select Speed
1.00x