Ding Xiaoping showcases clothes for Dongdaemun Fashion Wholesale Market. Photo: Crystal Tai

Forget K-pop and US missiles, Korea is back in fashion with China thanks to live-stream shopping

  • After Beijing boycotted South Korea for installing the US missile system THAAD, fashion retailers in one of Seoul’s biggest wholesale hubs suffered
  • But China’s hugely popular live-stream shopping hosts, or zhi bo, have started to turn the tide for the South’s struggling fashion trade
Topic |   South Korea

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Ding Xiaoping showcases clothes for Dongdaemun Fashion Wholesale Market. Photo: Crystal Tai
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