The Olympics has a young-people problem. Illustration: Joe Lo
The Olympics has a young-people problem. Illustration: Joe Lo

As young people tune out, can Olympics vault over the generation gap?

  • IOC frets about ageing TV audience for Games, as well as legacy of Olympism – its promotion of sports as key to a balanced lifestyle and harmonious development
  • While it has teamed up with social media platforms and is experimenting with esports, experts say current situation may just reflect a natural cultural shift

The Olympics has a young-people problem. Illustration: Joe Lo
The Olympics has a young-people problem. Illustration: Joe Lo
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