Pop star Kylie Minogue: a tourist magnet? Australia should be so lucky. Photo: AP

To lure Chinese tourists, Australia needs to get Kylie out of its head

  • Ads featuring the pop singer might go down well with Brexit Britons, but securing the lucrative Chinese market requires a different approach
  • Experts say the traditional reliance on blue skies and beaches may work well in the West, but won’t cut it with the Gen Y and Gen Z Chinese consumer
Topic |   Chinese tourists
Pop star Kylie Minogue: a tourist magnet? Australia should be so lucky. Photo: AP
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