A screengrab taken from one of the 'body-shaming' adverts Aoi Murata and thousands like her want removed from YouTube in Japan. Photo: YouTubeA screengrab taken from one of the 'body-shaming' adverts Aoi Murata and thousands like her want removed from YouTube in Japan. Photo: YouTube
A screengrab taken from one of the 'body-shaming' adverts Aoi Murata and thousands like her want removed from YouTube in Japan. Photo: YouTube

Japan’s ‘body-shaming’ manga adverts fuel online outrage, but maybe that’s the point

  • A slew of ‘harder hitting’ adverts playing on young people’s insecurities and self esteem have appeared on Japanese social media, prompting a backlash
  • Thousands have signed an online petition calling for their removal, but controversy could be what the advertisers were courting all along

Topic |   Japan
A screengrab taken from one of the 'body-shaming' adverts Aoi Murata and thousands like her want removed from YouTube in Japan. Photo: YouTubeA screengrab taken from one of the 'body-shaming' adverts Aoi Murata and thousands like her want removed from YouTube in Japan. Photo: YouTube
A screengrab taken from one of the 'body-shaming' adverts Aoi Murata and thousands like her want removed from YouTube in Japan. Photo: YouTube
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