Japanese women account for a majority of the nation’s population and its workforce. Photo: ReutersJapanese women account for a majority of the nation’s population and its workforce. Photo: Reuters
Japanese women account for a majority of the nation’s population and its workforce. Photo: Reuters

‘Parasite singles’ to ‘free from pressure’: how Japanese women blazed a trail for China’s ‘Little Sisters’

  • Women now make up the majority of Japan’s workforce and are driving consumer spending
  • But while brands are paying attention, society has yet to recognise the full extent of their economic contributions

Topic |   Japan
Japanese women account for a majority of the nation’s population and its workforce. Photo: ReutersJapanese women account for a majority of the nation’s population and its workforce. Photo: Reuters
Japanese women account for a majority of the nation’s population and its workforce. Photo: Reuters
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