Japanese sake and Pacific saury. Photo: Shutterstock
China’s taste for Japanese sake brings cheer to struggling brewers
- Millennials consider the national drink uncool and it’s also had to compete with an influx of foreign alcohol
- But China, Hong Kong and Southeast Asia may just be a lifeline for Japanese brewers – if they manage to overcome the export challenges
Follow your favourite topic and get notified
Japanese sake and Pacific saury. Photo: Shutterstock