Japanese sake and Pacific saury. Photo: Shutterstock
Japanese sake and Pacific saury. Photo: Shutterstock
Japan

China’s taste for Japanese sake brings cheer to struggling brewers

  • Millennials consider the national drink uncool and it’s also had to compete with an influx of foreign alcohol
  • But China, Hong Kong and Southeast Asia may just be a lifeline for Japanese brewers – if they manage to overcome the export challenges

Japanese sake and Pacific saury. Photo: Shutterstock
Japanese sake and Pacific saury. Photo: Shutterstock
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