The ad, featuring Bollywood star Alia Bhatt, suggests the bride and groom should be equal partners in matrimony. Photo: YouTube screenshot
The ad, featuring Bollywood star Alia Bhatt, suggests the bride and groom should be equal partners in matrimony. Photo: YouTube screenshot
India

Indian wedding-outfit ad with Bollywood star Alia Bhatt sparks debate on women’s rights

  • Ethnic-wear brand Manyavar’s bridal clothing ad questions the practice of kanyadaan – or ‘giving away’ the bride – at weddings
  • While some have slammed it as insulting tradition and Hindu religious sentiments, supporters say it is a progressive stance in a country where gender discrimination is rife

The ad, featuring Bollywood star Alia Bhatt, suggests the bride and groom should be equal partners in matrimony. Photo: YouTube screenshot
The ad, featuring Bollywood star Alia Bhatt, suggests the bride and groom should be equal partners in matrimony. Photo: YouTube screenshot
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