Elon Musk offers two thumbs up to Indonesia’s coffee candy Kopiko and its stock gets a heady buzz

Musk’s affection for the confection has proven beneficial to the company as its stock rose 7.3 percentage points the day after he was introduced to Kopiko

Indonesian politician offered Musk the candy during a meeting about the Southeast Asian nation’s efforts to develop the electric vehicles battery industry

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Indonesia’s minister of maritime and investment affairs Luhut Pandjaitan met with the world’s wealthiest man Elon Musk in Texas last week. Luhut offered Musk a pack of Indonesia’s beloved coffee candy kopiko, which got two thumbs up from the Space-X co-fournder. Photo: Instagram

Published: 11:00am, 8 May 2022

When Indonesia’s coordinating minister of maritime and investment affairs Luhut Pandjaitan met the world’s wealthiest man Elon Musk in Texas last week, something sweet was offered on the table that eventually captured the whole nation’s attention.

Instead of tax incentives or the government’s guarantee of easy land procurement, the 74-year-old former general presented the co-founder of Tesla with a pack of Indonesia’s beloved coffee candy Kopiko.

“This is Indonesia’s Kopiko,” Luhut told Musk with a wide smile on his face. Musk, who met the Indonesian delegation just a few moments before he announced his takeover of social media giant Twitter, took two pieces of the candy, which he seemed to like.

“Pretty good,” Musk said, raising his two thumbs afterwards.

The two men then proceeded to talk about Indonesia’s efforts to develop the electric vehicles battery industry and investment opportunities in the sector. Southeast Asia’s biggest economy has the world’s largest nickel reserve, at 21 million tonnes, and it is also one of the top producers of the metal.