Japanese people have long enjoyed Beaujolais Nouveau because it “complements the Japanese palate very well”. Photo: EPA-EFE
Glass half empty: Why Japan’s love affair with Beaujolais Nouveau has soured
- With so many good wines from around the world becoming increasingly available, the favourite party quaff may struggle to recapture its market share in Japan
- The once cheap and cheerful plonk is having to contend with soaring costs as fuel becomes significantly more expensive and transportation more complicated
Japanese people have long enjoyed Beaujolais Nouveau because it “complements the Japanese palate very well”. Photo: EPA-EFE