A study of naming trends revealed that Japanese parents are increasingly looking to give their children unique, individualistic names, like “Pikachu”, “Devil” or “Nike”. Photo: Shutterstock
A study of naming trends revealed that Japanese parents are increasingly looking to give their children unique, individualistic names, like “Pikachu”, “Devil” or “Nike”. Photo: Shutterstock
Japan

From ‘Nike’ to ‘Pikachu’ and ‘Devil’: why Japanese parents shunning traditional baby names is a sign of societal change

  • A study of naming trends revealed that Japanese parents are increasingly looking to give their children unique, individualistic names
  • The shift from long-standing naming conventions may be one of a number of leading indicators of broader change in other areas of Japanese society

A study of naming trends revealed that Japanese parents are increasingly looking to give their children unique, individualistic names, like “Pikachu”, “Devil” or “Nike”. Photo: Shutterstock
A study of naming trends revealed that Japanese parents are increasingly looking to give their children unique, individualistic names, like “Pikachu”, “Devil” or “Nike”. Photo: Shutterstock
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