Durians: like fine wine? Photo: Xiaomei Chen
Gaik Cheng Khoo
Opinion

Opinion

Gaik Cheng Khoo

Durian gentrification: don’t sniff, it’s Malaysia’s soft power plan to become Musang King of the world

  • Tasting sessions, orchard tours and Michelin-style marketing: Malaysia has grand plans to elevate the social status of its pungent fruit to that of fine wine
  • So far, China’s tucking in, but the West is still holding its colonial nose

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Durians: like fine wine? Photo: Xiaomei Chen
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