Staff at Lazada’s offices in Bangkok, Thailand. Photo: Xinhua
Staff at Lazada’s offices in Bangkok, Thailand. Photo: Xinhua
Jianggan Li
Opinion

Opinion

Asian Angle by Jianggan Li

Is Chinese-style e-commerce the way forward for Southeast Asian players like Shopee, Lazada and Tokopedia?

  • Despite regional characteristics that led to operational differences, the region’s e-commerce sector has taken inspiration from China in the past and will continue to do so
  • Shopee’s rise as the largest, strongest and most popular contender on the back of free shipping is an example of how Chinese-style e-commerce can be adapted

Staff at Lazada’s offices in Bangkok, Thailand. Photo: Xinhua
Staff at Lazada’s offices in Bangkok, Thailand. Photo: Xinhua
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