Staff at Lazada’s offices in Bangkok, Thailand. Photo: Xinhua
Opinion
Opinion
Asian Angle by Jianggan Li
Is Chinese-style e-commerce the way forward for Southeast Asian players like Shopee, Lazada and Tokopedia?
Despite regional characteristics that led to operational differences, the region’s e-commerce sector has taken inspiration from China in the past and will continue to do so
Shopee’s rise as the largest, strongest and most popular contender on the back of free shipping is an example of how Chinese-style e-commerce can be adapted