Cai Niang Niang in the Three Squirrels advert.
Cai Niang Niang in the Three Squirrels advert.
Maria Siow
Opinion

Opinion

As I see it by Maria Siow

‘Slanted-eye’ models: why do brands like Mercedes, Three Squirrels and Dior alienate Chinese customers if they want their money?

  • Put aside arguments about aesthetics – Chinese consumers have shown time and again they don’t appreciate these stereotypes. So why anger your target audience?
  • For a change, how about using models with large eyes, double eyelids, and sunny dispositions? If not to sell more products, at least to stem the anger

Cai Niang Niang in the Three Squirrels advert.
Cai Niang Niang in the Three Squirrels advert.
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