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Coronavirus pandemic
This Week in AsiaPeople

Coronavirus: Singaporeans share ways to stay fed, do good and complete schoolwork amid partial lockdown

  • As anxious Singapore residents adjust to altered routines and social distancing, a range of community initiatives have emerged to help them cope
  • A tongue-in-cheek website lists tips from food deals to home workouts, while fundraisers have been set up to support front line staff and migrant workers

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People walk by with their bicycles as Marina Bay Sands lights up with a message of hope on April 10, 2020. Photo: AFP
Dewey SimandKimberly Lim
A week into Singapore’s partial lockdown to stem a third wave of coronavirus infections, residents are adjusting to a new normal, with some expressing confusion over the new social distancing laws, and worried parents posting their children’s homework online to tap on the wisdom of the masses as schools shut.
Amid the anxiety, one Singapore firm has created a website, called “I Am A Community Circuit Breaker”, that collates information that people might find useful during the one-month period, including food delivery options, DIY tips on making face masks and links to the latest news updates.

Tribal Worldwide, an advertising company, said there was a host of information online, but one needed to be “very savvy” to stay updated with the fast-moving situation.

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“We spoke about the possibilities of bringing all of this information under one roof,” said a company spokesman. “We started by sharing our experiences as parents, carers, young adults and grandparents, and we had a lot of good go-to links with hidden deals we were sharing in our family chats.”

IAmACCB.sg, launched on April 10, garnered some 500,000 views within two days. The best part of the site? It is strung together using Singaporean English – or Singlish – something Tribal Worldwide thought would resonate strongly with residents and offer some entertainment amid the worsening situation.

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