South Korean boy band BTS perform at the 2020 MTV Video Music Awards. Photo: AFP
Dynamite and an ARMY: how K-pop’s BTS invaded the US billboard charts
- RM, V, J-Hope, Jungkook, Suga, Jin and Jimin belong to no ordinary boy band, but a multibillion-dollar enterprise making up a chunk of South Korea’s GDP
- While their success has only recently been recognised overseas, it has been a long-time coming and owes much to savvy marketing and fan engagement
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South Korean boy band BTS perform at the 2020 MTV Video Music Awards. Photo: AFP