Japan travel sector cheers as Chinese tour groups return, but overcrowding concerns remain
- Before the pandemic, Chinese travellers were a major driver of Japan’s tourism sector, accounting for around 30 per cent of all foreign arrivals
- There are some concerns, that with the return of Chinese travellers to Japan, there will also be a return to overcrowded tourist attractions

Some 9.59 million Chinese visited Japan in 2019, the last full year before the pandemic impacted global travel. That figure accounted for around 30 per cent of all foreign arrivals, with Chinese spending 1.77 trillion yen (US$12.3 billion), nearly 37 per cent of all foreign tourists’ spending.
While Japan’s travel firms will undoubtedly welcome Chinese tour groups, there are some concerns, notably around a return to overcrowded tourist attractions in the top destinations of Tokyo, Kyoto and Osaka, as well as staff shortages and limitations to tourism infrastructure.
Packages are typically aimed at less adventurous first-time visitors and tend to focus on the most popular cities and sights. There is a connected fear that other destinations will miss out on the tourism windfall, in spite of government efforts to get more visitors into the more far-flung parts of Japan.