Cicero knew the first rule of politics: do anything and everything to win. Photo: CorbisCicero knew the first rule of politics: do anything and everything to win. Photo: Corbis
Cicero knew the first rule of politics: do anything and everything to win. Photo: Corbis

Big Data politics? It’s an ancient trick, we’re just better at it (and China has more to come)

Efforts to get inside the minds of voters are as old as politics itself

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Cicero knew the first rule of politics: do anything and everything to win. Photo: CorbisCicero knew the first rule of politics: do anything and everything to win. Photo: Corbis
Cicero knew the first rule of politics: do anything and everything to win. Photo: Corbis
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