Uniqlo in Causeway Bay, Hong Kong. Photo: Martin Chan

The rise of ‘Shy Japan’ shoppers: how Koreans skirt boycott of firms like Uniqlo and Muji

  • Amid a trade spat between Tokyo and Seoul, a popular boycott of Japanese goods poses a dilemma for fans of brands like Uniqlo and Muji
  • ‘Shy Japan’ shoppers pretend to support the boycott while getting their fix another way – even if it means flying to Tokyo for a T-shirt
Topic |   South Korea

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Uniqlo in Causeway Bay, Hong Kong. Photo: Martin Chan
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Crystal Tai

Crystal Tai

Crystal covers business trends and cultural criticism, with a special focus on Northeast Asia, for the Asia desk. Before joining the SCMP, she contributed to Quartz, i-D Magazine, Monocle, Wallpaper, Lonely Planet and other publications. Her broadcast commentary has been featured on BBC Radio, CGTN and other media.