Uniqlo in Causeway Bay, Hong Kong. Photo: Martin Chan

The rise of ‘Shy Japan’ shoppers: how Koreans skirt boycott of firms like Uniqlo and Muji

Amid a trade spat between Tokyo and Seoul, a popular boycott of Japanese goods poses a dilemma for fans of brands like Uniqlo and Muji
‘Shy Japan’ shoppers pretend to support the boycott while getting their fix another way – even if it means flying to Tokyo for a T-shirt

Topic | South Korea

Crystal Tai

Published: 7:00am, 16 Oct, 2019

Updated: 10:16am, 16 Oct, 2019

Uniqlo in Causeway Bay, Hong Kong. Photo: Martin Chan

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Crystal Tai

Crystal covers business trends and cultural criticism, with a special focus on Northeast Asia, for the Asia desk. Before joining the SCMP, she contributed to Quartz, i-D Magazine, Monocle, Wallpaper, Lonely Planet and other publications. Her broadcast commentary has been featured on BBC Radio, CGTN and other media.