Modi speaks to supporters during a campaign rally in April. Photo: TNS
Modi speaks to supporters during a campaign rally in April. Photo: TNS
India

Brand Modi gets a boost as Indian PM turns 71 amid BJP’s mass adulation campaign

  • The prime minister’s birthday bash will be spread over three weeks and involve him receiving 50 million ‘thank you’ postcards
  • Analysts say the efforts are a rebranding attempt before polls in February, with a local columnist comparing it to the glorification received by Kim Jong-un

Topic |   India
Modi speaks to supporters during a campaign rally in April. Photo: TNS
Modi speaks to supporters during a campaign rally in April. Photo: TNS
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