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The Philippines
This Week in AsiaPolitics

Philippine election: Bongbong Marcos’ wife emerges from the shadows to talk about Imelda Marcos’ shoes and how Ant-Man influenced her husband to run

  • In rare interview, the wife of Philippine presidential front runner Ferdinand Marcos Jnr discusses her mother-in-law’s infamous shoe collection, and being First Lady
  • Louise ‘Liza’ Araneta-Marcos is being described as the brains and strategist behind her husband’s campaign by one analyst

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Ferdinand “Bongbong” Marcos Jr. speaks to supporters during his proclamation rally promoting his presidential bid for the 2022 national elections. Photo: AP
Raissa Robles
Louise “Liza” Araneta-Marcos, 62, has been at the receiving end of unexpected gifts ever since her husband, Ferdinand “Bongbong” Marcos Jnr filed his presidential bid in October.

“People are giving me outfits and shoes and we haven’t even started,” said the daughter-in-law of former First Lady Imelda Marcos who became world famous for her shoe fetish. The term “Imeldific” was even coined after her to describe someone “ostentatiously extravagant, sometimes to the point of vulgarity.”

In 2018, the elder Mrs Marcos was convicted of seven counts of corruption and sentenced to life in prison but, to this day, has not been jailed while her cases are being appealed.

Philippine President Ferdinand Marcos and his wife Imelda (R) appearing before some 35,000 college students undergoing a two-year compulsory military training in Manila in November 1985. The son of the country’s late dictator, Ferdinand Marcos Jnr, is the clear leader in the May elections. Photo: Agence France-Presse
Philippine President Ferdinand Marcos and his wife Imelda (R) appearing before some 35,000 college students undergoing a two-year compulsory military training in Manila in November 1985. The son of the country’s late dictator, Ferdinand Marcos Jnr, is the clear leader in the May elections. Photo: Agence France-Presse

Liza was asked, in a rare interview on Wednesday by prominent publicist Boy Abunda, what she thought about turning into “the art and culture, fashion ambassador everybody will be watching” when her husband wins.

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She replied off-topic: “You know when they did this whole thing about my mother-in-law having 3000 pairs of shoes, right? And now in this campaign people are giving me outfits and shoes and we haven’t even started.”

But she excused the sizeable shoe collection by pointing out that her mother-in-law was “First Lady for 30 years. Imagine how much stuff accumulates.”

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Mrs Marcos was actually First Lady of the Philippines for two decades from 1965 to February 1986 when Filipinos – angered by her purchases of New York buildings, mansions and extravagant jewellery – chased the family out of Malacanang Palace.
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