A tram bears the logo “Hong Kong - Asia’s World City”. Photo: SCMP / Nora Tam
A tram bears the logo “Hong Kong - Asia’s World City”. Photo: SCMP / Nora Tam
Hong Kong

‘Asia’s World City’: how did Hong Kong get its iconic label?

  • In 2001, the city had returned to Chinese rule and was struggling to craft a new narrative and sense of place in the world based on ‘enduring truths’
  • Branding experts behind the phrase recount their experience creating a logo that has come to represent Hong Kong in the past two decades

A tram bears the logo “Hong Kong - Asia’s World City”. Photo: SCMP / Nora Tam
A tram bears the logo “Hong Kong - Asia’s World City”. Photo: SCMP / Nora Tam
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