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The Philippines
This Week in AsiaPolitics

Disinformation and AI-generated content drive growing partisan divide in the Philippines

Experts say low digital literacy, high social media use and eroding trust make the Philippines fertile ground for fake political content

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A photo illustration taken in Hong Kong on June 20 shows a person holding two mobile phones with two viral AI-generated videos of students and an old woman voicing their opinions on the impeachment of Philippine Vice-President Sara Duterte. Days after the Philippine Senate declined to launch the impeachment trial of the country’s vice-president, two interviews with Filipinos arguing for and against the move went viral. Neither were real. Photo: AFP
Sam Beltran
A surge of doctored posts and artificial intelligence-generated deepfakes is sweeping Philippine social media, reinforcing partisan loyalties and exploiting the country’s fraught political divide amid an intensifying rift between the rival camps of President Ferdinand Marcos Jnr and former leader Rodrigo Duterte.

The flood of online disinformation – turbocharged by new technology and recycled tactics – is thriving in a digital ecosystem where engagement often outweighs accuracy, analysts warn.

The Philippines’ polarised political climate, combined with low digital literacy and eroding institutional trust, has created a “perfect storm” for false narratives to flourish – particularly those generated by AI, according to Paco Pangalangan, a regional disinformation and tech policy consultant.

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“Filipinos spend more time on social media than almost anyone else in the world, but digital literacy remains low, institutional trust is eroding, and platforms continue to reward engagement over accuracy,” he told This Week in Asia.

One recent high-profile case involved a falsified Beverly Hills police report linking first lady Liza Araneta-Marcos to the March death of Filipino retail scion Paolo Tantoco in Los Angeles. The report, which went viral online, falsely claimed that Tantoco died from a drug overdose and that Marcos had been summoned for questioning.

Liza Araneta-Marcos (right), wife of Philippine President Ferdinand Marcos Jnr, during his proclamation at the House of Representatives in Quezon City on May 25, 2022. Photo: AFP
Liza Araneta-Marcos (right), wife of Philippine President Ferdinand Marcos Jnr, during his proclamation at the House of Representatives in Quezon City on May 25, 2022. Photo: AFP

Presidential Communications Undersecretary Claire Castro on Tuesday dismissed the document as fabricated, saying the Philippine consulate in Los Angeles had verified with American authorities that it had been “altered”.

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