Globe Group shares story of purpose-led transformation in UN’s Vision 2045 documentary series

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Globe Group shares story of purpose-led transformation in UN’s Vision 2045 documentary series

Published: 12:00am, 12 Jun 2023Updated: 9:37am, 12 Jun 2023

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Reflecting its long-standing commitment to the United Nations Sustainable Development Goals (SDGs), the Globe Group is participating in the UN’s Vision 2045, a campaign that features documentary films about how businesses from around the world are taking collective action for a better global future.

In its documentary, the Globe Group’s senior leaders talk about the company’s purpose-led transformation – innovating with compassion, care, and kindness to deliver life-enabling services to Filipinos.

Globe Group President and CEO Ernest Cu looked back at how Globe transformed from telco to techco, turning the business around from a far-second player when he came in 2008 to an industry-leader and gamechanger. Behind this success is Globe’s mission to serve.

“Key to every telecom company is the quality of its network infrastructure. A good network spells a good service experience for our customers. We brought the Filipino and introduced to the Filipino the concept of what a smartphone was. This brought about a new age of data, which in turn spelled partners and new life-changing experiences. We then asked ourselves ‘what was next?’ We decided that we would become a purpose-led company,” said Cu.