Samsung vice-chairman Lee Jae-yong sparked a trend after applying lip balm in court. Photo: EPA

In South Korea, a moment’s lip service becomes a balm for men

From chaebol leaders such as Samsung’s Lee Jae-yong to K-pop stars, men’s lip-care products represent a growing market in the image-conscious country

Topic |   South Korea

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Samsung vice-chairman Lee Jae-yong sparked a trend after applying lip balm in court. Photo: EPA
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